Where to Look for the Right Product Online

Where to Look for the Right Product Online - When you are just starting your online business finding the right products to sell online is the number one problem. Knowing where to look can help. 

Where to Look for the Right Product Online

1. Drop Shipper Directories Drop shippers are wholesalers that will ship direct to your customers so that you don't have to invest in or store inventory. Directories of drop shippers are for sale online, but make sure you're buying a reputable one.

2. Local Businesses: You may find businesses in your backyard that offer just the right products, but are not yet into e-commerce. Offer to sell their product online in exchange for a percentage of any profits you make.

3. Crafters: Local crafters are a good source of unique products, and may be willing to reduce their prices for you if you purchase in quantity. Either buy the item outright, or set up a consignment arrangement with them.

4. Garage sales and flea markets: G garage sales are a good place to look for items to sell online. Do some research into categories that interest you, and then start scouring sales for good prices.

5. eBay: eBay itself can be a source for products. Look for wholesale lots that can be broken down for individual sale.

6. Wholesaler Directories: Your local library will probably have directories of manufacturers, wholesalers, and/or distributors. Most directories are organized by SIC code so that you can zero in on the product categories that interested you.

7. Trade Shows: Trade shows are a great way to source products. Lots of merchants gather in one place to look for resellers. To find trade shows in a particular industry, contact trade associations and industry publications.

8. Importers/Exporters: You might want to consider contacting companies that import goods from overseas. It's possible to source directly from overseas. This requires a lot of expertise, but many companies do it successfully.

The Comprehensive Guide to Finding Ecommerce Products to Sell Online: 2019

The Comprehensive Guide to Finding Ecommerce Products to Sell Online: 2019

If you're not sure what to sell online, but know you want to open an ecommerce site, you've come to the right place – this guide is designed to cover everything you need to know to pick the right ecommerce products to sell online.

Want to open an online store, but not certain what to sell?

But wait. What products are you going to sell online? Where do you start when it comes to choosing things that people will buy? How do you get the products in your hands? Do you have an ecommerce business plan? Clearly, there's a lot to think about when making this decision, as it lays the foundation for your store's success.

Fortunately, all you need is a little guidance, which is why we put together this comprehensive guide to finding products to sell online - and updated it for 2019!

Sit tight, because we'll be covering quite a bit of material. Whether you read the entire guide, or are just looking to reference specific sections, feel free to print this out, bookmark it and/or share with your social networks!

Why is it so important to choose your ecommerce products carefully?

Your online business will have many separate parts that all need to work together, such as marketing, inventory, and finances. Each part is directly affected and influenced by the type of products you're selling. This means that without a solid product line, your business faces an uphill battle before it even starts - if you don't know what you're selling, you can't plan the other aspects of your online store.

It's true that deciding what products to sell can be rather difficult, as there are literally millions of options to choose from. Not only that, you need to ensure there's a market for your products and that you can actually make money from selling them. (After all, we're all in business to make money, right?)

Even more, the products you sell are a prime factor in shaping other details that impact your online business. For example, if you decide to sell refrigerators, how will you ship this massive item across the country? Or, if you're selling wine, what legal restrictions do you face when selling to different states and geographies? Are there any additional taxes that need to be paid?

At the end of the day, the products you sell online directly impact the following:

Branding & design: If you're selling auto parts, you probably wouldn't want to give your website a pink background and frilly logo, right? Your brand should reinforce your product line, so make sure they match well. Check out your competitors to see what sort of designs they're using.

Marketing: The marketing outlets you choose, along with your marketing budgets, are dependent on your target audience, which is fully determined by your product offering. For best results, make a plan to market across more than one channel, such as advertising on Facebook and within search results pages.

Your sanity: Keep in mind that you'll be spending lots of time with these products, so only sell something if you find it interesting and won't get bored with it soon.

Figuring out what to sell online and who to target is a decision that shouldn't be taken lightly. That's why conducting thorough market research is so important, so let's look at that a little more closely.

Figure Out Your Customer Base

Now that you know what you're selling, it's time to figure out who will be buying your products. Here are some tips to help you find your niche in the market.

Target audience: Once you have a better idea of what to sell, you'll then consider who you're selling to, also known as your target audience or target market. Having an early understanding of your customer base helps you form pricing decisions, plan marketing strategies and establish your brand story. For example, if you're selling luxury handbags, the traits and characteristics of your target market would be much different from someone selling motorcycle equipment.

Try to figure out the following information about your audience:

Basic demographics: Demographics are statistical characteristics of a certain population or audience, such as age, gender, ethnicity, employment status, etc. Identifying the demographics of your target audience helps you better understand potential commonalities with this group.

Psychographics: Unlike demographics, psychographics move away from basic traits and focus on interests, activities, personalities and more. Once you understand the attitudes and behaviors of your target audience, you'll be better equipped to appeal to their wants and needs.

Price sensitivity: Do the prices of the products you plan to sell fall in line with the budgets of your target audience? In other words, do your products force you to focus on high-end customers, more economical shoppers or somewhere in-between?

There are lots of additional insights into your target audience that you'll discover, but starting with these are of great help in making sure your products meet your customers' needs and expectations. Here are some other factors to consider when defining your target audience:

Customer motivation. Why is your customer searching for this item? What's going to make them buy it? Are they concerned with price or retailer reputation? Are they purchasing a practical item, or a luxury good? Run through as many questions as you can while developing your customer profile.

Your value add. There are probably plenty of retailers out there selling the exact same items as you. So how are you going to make your store stand out? Customers want a value, but they also want an experience. Find out what kind of experience they should have. This could be excellent merchandising, free shipping, stellar customer service or something else. Once you know what it is that you do better than the competition (such as being the only ecommerce store in your niche to offer free shipping), make sure to let your customers know why they should choose your store!

Connect With Prospective Customers

Once you have a better idea of what sort of customers you want to attract, it's time to connect with your target audience. If you're already familiar with the industry you're building a store in, you'll have a much easier time understanding your customers' wants and needs and meeting them. To become more familiar with your target customers, you can like the Facebook pages they like, subscribe to the same newsletters, join the same clubs, attend the same conferences and events, hang out in the same online discussion forums, and so on. For niche or specialized markets, like scuba diving or vintage sneaker enthusiasts, having a thorough understanding of the lifestyle is absolutely critical to connecting with your audience.

Listen for problems and pain, which are often signs of unmet needs. After identifying an unmet need, try to find products that meet those needs and then work toward making those products easier to get. By providing solutions to problems, you go beyond selling products and establish yourself as an expert in the field, which helps earn customer trust and loyalty - which means more sales.

Market and Competitor Research

While you may feel intimidated by the thought of conducting market research, you really shouldn't be. In fact, this exercise is a great way to enhance your business, as it gives you a better understanding of the overall competitive landscape and unveils important customer insights. And while you won't have to create massive spreadsheets with pivot tables to guide your decision (bonus points if you do), using market research to help confirm your product selection only increases the chances of you launching a successful online business.

Here are some areas to investigate when figuring out what to sell:

Market trends

If you already have an idea of what to sell online, start by seeing how well your idea is already performing. Or, if you're unsure of what to sell, look at new trends to help inspire your decision. Keeping your finger on the pulse of the marketplace helps you gauge demand and recognize the various needs of your market.

Here are some quick resources to begin your research:

Newspapers and magazines: Look at the lifestyle section of major newspapers and thumb through advertisements of popular magazines. If companies are paying big bucks to advertise these products, they've likely already identified a demand for them.

Trade journals: If you're looking to sell products that pertain to a specific industry, take a look at the social groups, publications, and professional organizations unique to that industry. Social media groups, forums, trade magazines and journals, conferences, and speaking with experts will all deepen your understanding of what your target audience thinks and feels. The more you understand your niche, the more opportunities you'll be able to find.

Product directories: Go online to see product listings for various dropshippers and wholesalers. These directories often have a wide selection, with filters, to help you isolate different product ideas. Even more, most include product photos and pricing information to give you a better idea of what you'd be selling. If you're using a Volusion store, you can use our easy dropshipping plugin to find thousands of ready-to-ship ecommerce products.

Other stores: On your next shopping trip, step into brick-and-mortar retail stores that sell similar products to your idea. What items are they promoting? What are their prices? What similar or related items are featured next to what you're wanting to sell? Try to pretend that you're a member of your target audience, and that you're trying to meet a common need - e.g. "Today I'm an RV owner looking for the best lightweight folding patio furniture." Once you've got a feel for the in-store shopping experience, browse various ecommerce sites to see if there's anything that makes the in-store experience better. For example, if a friendly salesman helped you find the right item that you wouldn't have known about otherwise, perhaps an instant chat platform on your site that allows customers to ask questions in real-time can help recreate that feeling of personalized service.

Competitive landscape

Unless you're selling something that no one one has ever heard of, chances are good that there will be other websites that sell very similar, if not the same, products. This means that you need to have a firm understanding of your competition that you can stand out from the crowd.

To begin your competitor analysis, try these approaches:

Make a list of competitors: The first step is identifying who your competitors actually are. You can do so by performing a basic web search for the products you intend to sell. From there, you can see what other businesses exist in your space.

Categorize your competitors: Once you have your list together, break it into logical categories. For example, you'll have direct competitors that offer the same products as you, and larger competitors, such as big retail sites. You typically won't want to go head-to-head against your biggest competitors at first - you'll want to find gaps and opportunities that they've missed or are too big to compete for, like local search terms.

Visit their websites: By visiting your competitors' ecommerce sites, you'll get a quick glimpse into the products that they prominently feature, along with information on their price points, branding, customer reviews, etc.

Sign up for their emails: If your competitor has a place to subscribe to their emails, go ahead and do so. This allows you to see what promotions they're running, and on which products. If they don't have an email signup, try referencing their social media channels instead. If a large competitor posts a quick fact on their social media that generates a lot of interaction, perhaps an in-depth examination of the topic would do well among your audience.

The main idea here is to understand how your competitors are pricing and presenting their products so you can find a balance between meeting industry standards and differentiating your products from everybody else. Don't hesitate to identify and imitate what's working for your competitors, but always make sure your store retains its own unique identity and voice.

Niche market vs. general market - which works better for your store?

No matter what type of product you choose to sell online, you'll be facing some pretty stiff competition from major retailers in your industry, likely including big ecommerce sites like Amazon. And while your online store can definitely succeed despite this competition in the general market, you might opt to target a niche market instead.

In a nutshell, a niche market consists of a much smaller population of a general audience for a product. For example, instead of selling socks to everyone, you could focus on selling socks that are specific to those affected by diabetes.

Although niche markets are comprised of a much smaller pool of customers, these shoppers tend to be much more involved with the products you're selling. For this reason, they can be easier to reach and engage with, especially through targeted niche marketing efforts. For example, although there aren't swarms of Star Trek fans out there, Trekkies are extremely engaged with the Star Trek brand, often buying large amounts of memorabilia, attending conferences and participating in user forums.

Number of products offered

This part really boils down to one question: How many products will you be offering in your online store? This number could range from a single product to hundreds of thousands, which makes a big impact on the time and effort placed into building your site. Depending on what you're selling, you'll want to research the breadth of products that are available to you, including whether you'll be offering any additional accessories or variations, known as product options.

Product costs

As with most things in life, securing your inventory will come at a price. That's why determining the cost of sourcing your items is another important component in choosing which products to sell. Naturally, the cost of getting your products will be a big factor in the price you charge your customers, which we'll cover later in this guide. The sourcing cost of your items will also affect the types of customers you're trying to sell to, since it will affect your final retail price.

Three ways to get ecommerce products

For most merchants, there are typically three ways to obtain products, with varying costs associated with each:

Self-made products: This approach is common for many craftspeople or hobbyists, or those who create products on their own. The primary product costs in this situation include the purchasing of materials and the storage of inventory, along with any labor and shipping costs. This method can be great for smaller 'cottage industry' ecommerce stores, but a plan to scale production to keep up with demand should be created early.

Drop shipping: Acquiring products from a drop shipper allows you to sell products without storing inventory. In this arrangement, your product costs will often involve "drop fees," along with any monthly or transactional fees incurred by your product supplier. Volusion has made it easy to choose from among thousands of ecommerce products, ready to ship straight from the warehouse to your customers without ever passing through your hands.

Purchase products outright: You can also purchase products directly from a manufacturer or wholesaler. If you choose this option, your product costs will include the price of acquiring the product, the cost of storing it as inventory, as well as any upkeep and shipping.

While there are lots of areas to consider when it comes to market research, embrace the opportunity to learn as much as you can about your products' marketplace and overall industry. Doing so will only improve your chances of successfully selling online – as they say, knowledge is power!

All right, now that you've taken the big step in deciding what products to sell, it's time to figure out how you'll actually obtain those products.

How do I order or create the products I'm selling online?

The next step in picking what products to sell online involves getting the products in your hands so you can sell and ship them to your customers. Depending on how you go about it, you could potentially never touch or see the products you're selling. On the other end of the spectrum, you can fully manage your inventory by storing it in a warehouse (or even your garage). Always make sure to plan on how to scale product creation/storage/delivery to keep up with growth - after all, you're reading all of this to make more sales!

Regardless of choice, take into consideration the upfront and ongoing communications with your product provider, whether it's a manufacturer, dropshipper or someone else. Even more, think about how that relationship will continue to work as your business grows.

Take a look at the breakdown of the common product sourcing methods below to help find which option best suits your needs:

Make the products yourself

This is entrepreneurship in its most fundamental form: you have a talent for crafting a product, and then you sell it to customers who have a similar appreciation for your work. Fortunately, thanks to the digital revolution, you can now sell your handcrafted goods across the world, all from the comfort of your living room.

When creating products on your own accord, you have full control and flexibility regarding the number of products on your shelves, as well as their pricing. On the other hand, you're also fully responsible for storing your inventory and ensuring that the items are shipped correctly. Common handmade ecommerce items include crafts, jewelry, art, textiles, and other crafts.

Even though you may be making your products, there are still some important business factors to consider, including:

Who supplies the raw materials I need to make my products, and how do I buy and store them?

How much do these materials cost, and how does that impact my product pricing?

How much time does it take to make each product? Can I make them fast enough to meet demand? How do I plan to increase production if I get a huge order all at once?

What partners will I use to help ship my products? How much will that cost and what's the process involved?

If offering made-to-order products, what's the communication process with my customers?

The good news about creating your own products is that you don't have to worry as much about managing multiple relationships with multiple vendors – again, you have full control over your products. The main thing to keep in mind, however, is that you'll be wearing two very important hats: a craftsperson and a business owner. Those roles often take two very different mentalities, so be excited to tackle both!

Acquire products from a dropshipper

Remember, choosing the right products to sell online involves finding the right mix of products that you can buy, sell and ship easily (and profitably). If you don't have the ability or desire to create your products, or you prefer not to work directly with a manufacturer to acquire inventory, you might consider using a dropshipper.

At a high level, dropshipping allows you to list products, take orders and pass those orders to your dropshipper. At that point, the dropshipper packages the item sold and ships it to the customer who ordered it. In most cases, the customer thinks the product came directly from your store and doesn't realize that a dropshipper was involved.

Dropshipping has become a common practice with ecommerce merchants because it has a few big benefits:

Low risk: You pay for a product only after you sell it, so you only risk what you have tied up in listing the product for sale

No inventory costs or clutter: With dropshipping, you never have to touch the product, which means you don't have to pay for storage or have products all over the place

No packing and shipping hassles: Dropshipping allows you to outsource your shipping departments to your vendor, who can also process returns for you

Wider selection: Using a dropshipper with your online store affords you unlimited shelf space, which means you can offer a wider selection of products that vary in size and weight

If you decide to use a dropshipper, there are two main options to consider: working with individual dropshippers, or using a dropship aggregator that has established relationships with numerous dropshippers.

More online retailers are turning to dropship aggregators, which offer these benefits:

Bigger product catalogue: Using an aggregator allows you to access a product selection containing upward of one million products from hundreds of individual dropshippers

Simplicity: You have one dropship aggregator to deal with, as opposed to managing separate accounts with numerous dropshippers

Lower cost: A drop ship aggregator often has more leverage than you to negotiate prices with individual drop shippers. This power can often more than offset the fees an aggregator charges.

If you want to learn more about dropshipping, read our ebook on dropshipping.

Purchase products directly from a manufacturer or wholesaler

If you prefer to have more control than with a dropshipper, but don't have the desire or means to make the products you want to sell online, then purchasing products directly from a manufacturer or wholesaler might work best for you. In this situation, you'll need to establish a relationship with a manufacturer that makes the products in bulk, or with a wholesaler who resells products at a discount for you to then sell on your online store. Stores that re-sell wholesale products typically add value through additional information, expert guides, etc. - For example, a motorcycle parts supply store may source parts from the factory and add value by including easy-to-use parts search tools, installation guides, and other information that the factory does not provide.

Whether you're working with a manufacturer or a wholesaler, here are some basic tips to help get started:

Find a manufacturer or wholesaler that offers your product: The first step is simple: Find a manufacturer/wholesaler that provides the product you want to sell. The easiest way to go about this is conducting a web search to browse through your list of options.

Get in touch with the company to gather information: Next, contact your top picks to learn more about how the process works. Key things to identify include: pricing (and if a bulk pricing option exists), payment preference (invoice or credit card), shipping capabilities (if they ship products to you or if they'll ship to your customers) and contracts (length of terms, cancellation, etc.).

Compare your options and make the best decision: Once you have all the necessary information, compare notes to see which offers the best option for you. Beyond cost, you might also consider customer support and ease of communication with your manufacturer or wholesaler.

Once you've got a solid relationship established with your manufacturer or wholesaler, keep in touch with them to stay informed of any product changes, such as the removal of a certain product from a line, potential discounts, etc. After all, even though you're sourcing your products from a third party, you're still accountable for your business decisions.

At this point, we've strategically selected the best products to sell online by conducting thorough market research and finding the best way to source our inventory.

Now comes the fun part – creating a pricing strategy that keeps your online business competitive and profitable.

How do I establish prices for my products?

One of the biggest mistakes you can make when launching your online business is to ignore the pricing of your products. Far too often, online retailers arbitrarily set their product prices, or even worse, base their decisions solely on what their competitors are charging. The problem with this approach is that you're not factoring in various costs and other offerings that are unique to your business. In a worst case scenario, this can lead to you not making enough money to cover your operational costs.

That's why it's so important to put some thought, and yes some math, behind your pricing decisions. So get out your calculators, because it's time to walk through the four-step process of how this works.

Step One: Calculate your overall product cost

Before settling on a price, calculate the overall product cost, or breakeven point, by adding all of the costs associated with your product, such as product costs, shipping fees and more.

Here's an example for a product you might be offering:

Product cost: $5.00

Shipping fees: $1.00

Credit card processing fees: $0.25

Listing fees: $1.25

Labor: + $0.25

Overall Product Cost: $7.75

Step Two: Account for your revenue goals

After you determine how much you need to break even on a product, the next step is to decide the profit you need to earn on that product to meet your overall revenue goals. To do so, take the following steps:

Set your monthly net profit goal for the sale of all products For example, let's say you want to earn $10,000 a month profit off your entire product line.

Break down your monthly net profit goal into monthly net profit goals for each product Continuing with this example, if you're selling four products total, you may have a goal of $2,500 profit per month for each product to contribute toward your overall goal of $10,000/month profit.

Estimate the total number of each product you expect to sell per month Do you expect to sell 250, 500 or 1,000 units?

Divide your monthly net profit goal for each product by the total number of product items you expect to sell per month For example, if you want to earn $2,500 on the sale of 500 items, $2,500 ÷ 500 = $5/item

Add the profit per item you found in Step 4 to the overall product cost you previously calculated Let's say that a product's total cost is $7.75, and you need to earn $5 per item to meet your revenue goal. This means, that to meet your net profit goal for this particular item, you need to sell it for no less than $12.75 ($7.75 + $5.00 = $12.75).

Step Three: Compare your prices to the competition

Once you strategically set the prices for your products, you should be in good shape as far as your business needs are concerned. However, you should also know that shoppers often find the product they want online and then search elsewhere for the best value.

This means that you should investigate competitor pricing by looking at some of the following sources:

Similar websites: Search for websites that sell similar products and take note of their prices – are you on par with them, or way above/below?

Comparison shopping engines (CSEs): CSEs are like search engines, but for products. Two leaders in CSEs are Google Shopping and Nextag. When you arrive at one of these sites, simply search for the product you're selling to see a wide range of competitor price points.

eBay and other auction sites: Spend some time on these sites to browse for your products, taking note of how much similar items are selling for at auction.

Major retailers like Amazon: While you're a much smaller business than these ecommerce giants, give them a visit to have a general gauge of the prices you're going up against.

Once you have a better understanding of how your prices compare with the competitive landscape, you'll be able to better position your products or make any necessary adjustments.

Step Four: Consider your business value and customer base

There's much more to making a purchase than price – after all, not all shoppers are made alike, and not all businesses offer the same level of expertise and service.

That's why, when setting your product prices, consider these additional factors:

Customer motivation: What motivates your customers to make a purchase? Are they more concerned about price or dealing with a reputable business? Are they purchasing a "money-is-no-object" status item? Are they willing to pay more to get better service after the sale?

Your value-add: Customers purchase more than just a product; they purchase an entire experience. Think about what value your business adds beyond the product itself. For example, you might offer stellar customer service, free returns or other educational/training resources. If you're providing an extra something that your competitors aren't, don't be afraid to charge for it.

Pricing is admittedly an art and a science that can seem overwhelming at first, but never fear – it's not as complicated as it sounds. Just remember that the time and effort it takes to diligently set your prices will help you immensely over the course of your online business, and avoid these two major pricing mistakes:

Overpricing: Overpricing leads to lost sales and trust. In the world of ecommerce, your competitors' sites are just a few clicks away, and online shoppers are definitely comparing prices. Thus, resist any urges of greed and ask, "Would this be a fair price to me as a customer?" Overpricing leaves you vulnerable to competitors willing to offer similar products at a lower price. If you do plan on charging more than the industry average for your item, make sure you have a good reason why, and communicate this to the customer!

Underpricing: While pricing your products lower than your competition may be tempting, price wars lower profit margins for everyone, including you. Customers may even mistake your low price point for a cheap product, or even worse, a scam.

Conclusion

The ecommerce products you choose to sell online are the foundation for your entire ecommerce operations. Each and every business decision you make, including website design, marketing communications and operational costs is heavily influenced by your product line. This makes the careful selection of your products extremely important, especially in the formative stages of your online business.

In other words, instead of casually picking products that you find interesting, consider the factors we've discussed in this guide: Who is your target market? Is there a demand for these products? What are your associated costs and pricing?

While it's understandably tempting to just dive into your new online business venture, take the time to sit back and think strategically about what you're selling – it truly can make the difference between a business that just treads water and one that makes you millions.

What Should You Sell Online?

After publishing a Reddit AMA on dropshipping a while back I noticed that the most frequently asked questions were about which products to sell online. This gave me the idea to write a guide for deciding what items to sell online with a specific focus on providing great dropshipping product ideas. With that in mind, I this article will outline the tips and tricks to finding products that actually sell. To come up with these kinds of online dropshipping product ideas, we will be exploring how to use Google Trends data to determine just what to sell online. The aim of this kind of research is to generate real profits through dropshipping popular products.

My goal is to provide a roadmap for generating the best dropshipping product ideas, and then, to give you the knowledge to strategically filter out the ones which aren't worth testing. This article will be useful for all ecommerce startups as well as small businesses and medium-sized businesses who are looking for new dropshipping ideas, and who wish to sell stuff online with increased profit margins.

I have structured this article into two parts:

How to find products to dropship

Considerations when choosing items to sell online

What is dropshipping? Dropshipping is an increasingly popular form of ecommerce where merchants import products from third party suppliers and sell them in their online stores. This way, they can cut the costs and liabilities of stocking merchandise themselves. Dropshippers have the ability to decide their price markups and can run their businesses from virtually anywhere in the world.

google trends products

Dropshipping also gives ecommerce entrepreneurs the freedom to stay on top of current trends because they can easily change the merchandise sold in their stores whenever they want. These are just a few of the benefits of choosing dropshipping over more traditional varieties of ecommerce. All it takes to generate some serious profits is finding the right products to sell to the right market at the right time. Now, let's explore some of the best practices for generating winning dropshipping product ideas.

What to Sell Online: How To Find Products To Dropship

how to find products to sell online

Brainstorm Dropshipping Product Ideas

You never want to start with a blank page. Your head is already full of the best items to dropship: your hobbies, products you like, newly discovered passions. Using tools such as Google Trends can unearth new possibilities and rationalize product investments so you can plan your dropshipping business successfully. Start by tapping into the wealth of information and inspiration you already have floating around in your own brain.

Write everything down that comes to mind. It doesn't matter if you think the product will be a bestseller or not. Don't skip this step as it provides an important foundation for completing the next ones.

Find Products to Sell Online Through Browsing Other Shops

Back in the 1980's, Walmart's founder, Sam Walton was arrested for crawling around stores on his hands and knees. He later told a friend he was measuring the spaces between product shelves to determine how his competitors displayed their products.

At the time, Walmart was making $400M+ in sales, but Walton knew that there was more he could earn if only he could master the approaches his competitors were using to sell their products.

When you browse other stores, look at their offerings, best selling lists, and promoted products. Many stores have a tremendous amount of data and employ entire departments to organize their sales and select their products. Use that information to your benefit. Browse a lot, and browse frequently. It'll help you come up with the best products to dropship.

Here is a link list of stores and resources you should regularly review:

Amazon Best Sellers

Ebay Daily Deals

LightInTheBox Top Sellers List

Oberlo's List of What to Sell Online

Add to your product list any of the dropshipping ideas posted on these sites that pique your interest.

Find the Best Dropshipping Products On Social Shopping Sites

There are over 100 million products on Polyvore and 30 million on Wanelo. Add Fancy, Pinterest, and even Instagram to the mix, and you have a very large number of products from around the world that can easily be sorted by popularity, trends, categories, and more.

People often overlook these sites in their research, but they are valuable for drawing insights about which kinds of products are making waves on the internet from one day to the next.

Therefore, I recommend setting up an account on each one of these websites. Subscribe to different categories and lists. Follow what people like the most and add those things to your list. When you're constantly surrounding yourself with inspiration, you'll quickly come up with dropshipping product ideas that have profit generating potential.

Ask Your Friends for Dropshipping Ideas

The next time you have coffee with friends, research some Google Trends data on popular products beforehand and ask their opinion about those items. Don't limit yourself to your own demographics either. Talk with friends of all ages and backgrounds to get a wide variety of dropshipping ideas and a wider range of perspectives about what stuff to sell online. You'll likely end up with dropshipping ideas you hadn't even considered, and these will make your ecommerce store that much better.

Look Around You for Additional Ideas About What to Sell Online

Look around your house, your workspace, and the places in your community that you frequently visit. Are there any products you can't live without? Which products would make your life easier? Is there anything that is hard to find in the supermarket or at local shops? The answers to these questions could hold the key when your aim is to sell products online that will actually turn a profit.

Consider this: Howard Schultz came up with his coffee shop idea on a trip to Italy and later called it Starbucks. Lots of dropshipping product ideas can definitely come to mind while traveling, it's equally possible to spot them locally in everyday life. Start using your daily life as its own databank for product ideas. Stay alert and spot opportunities. Once you adopt this mindset, you will begin to see hundreds of products and dropshipping ideas each day.

When you're being active with your ideation you'll quickly come up with a list of the best dropshipping products for your store. So, be observant, carry a notebook, and remember to write everything down.

Sites to Avoid When Coming Up with Dropshipping Ideas

When coming up with your list of products to sell online, I suggest you don't look at sites like SpringWise.com or TrendHunter.com. It's not that they are inherently bad. In fact, they are great for other purposes. When it comes to generating product ideas and deciding what items to sell, however, product trend sites publish ideas that are often out of reach for the average merchant because, oftentimes, too many have already jumped on the bandwagon with selling these items. In other cases, these products are simply too difficult to obtain for dropshipping purposes. They'll provide you with good dropshipping product ideas, but they might not necessarily be right for your store. For example, how would you import and promote Wearable Sleeves that Help Stroke Victims Recover or Herb Inspired Fragrances with dropshipping?

How to Successfully Sell Products Online: Next Steps

Once you've got your list of dropshipping products, it's time to refine it. Next, we will be covering how to narrow down your dropshipping product ideas list by filtering them under the following considerations so that it only contains the very best dropshipping products.

*Note that your dropshipping ideas list will be ongoing as you continue to draw inspiration and discover new product trends.

What to Sell Online: Deciding on Top-Selling Products

Anyone can import dozens of popular products their stores in just a few minutes. The tricky part is knowing how to figure out what items to sell online based on what will also fit with your marketing campaigns, display well on your homepage, and generally make sense within the context of your brand. These kinds of top-selling products are called 'Alpha Products.' They are items that draw lots of traffic to your store. After you have determined your Alpha Products, it takes no time at all to fill in the rest of the store with cross-selling, upselling, and related products.

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Think Niche to Find Dropshipping Product Ideas

With the rise of dropshipping, niche shops have become the trend. Niches have since turned from an ecommerce novelty to a proven, successful strategy.

It makes sense. There's no use in fighting with the big stores for potential customers' attention. Avoid categories that are too broad or general. The masses are already exposed to thousands of offers daily.

Instead, look to supply niche products that are underserved by the larger players. For example, there is no specific interest group for a normal belt, but you can easily tell that cycling gear will resonate well with cycling enthusiasts. Find your niche. If you can come up with niche dropshipping product ideas, you're already more likely to turn a profit when you sell products online.

The 'Stay Away' Categories When Finding Products to Sell Online

Even if some of the products in this category may overlap with niche products, it's essential to narrow down your product selection by excluding items listed in the 'stay away' categories.

Some product categories have grown significantly over the last decade, and there are already too many strong players and smaller shops out there supplying these items.

Just look at the ecommerce growth rates: books and the jewelry certainly aren't making the cut. More than 80% of Americans say they've bought electronics or apparel online in the past three months, which means they already have their choice of trusted store.

Cross off the following general categories from your idea list: books, jewelry, electronics, and clothing. You'll need to be more specific by finding a niche.

Please note: I don't suggest crossing out these categories entirely. You could sell plus size women's clothing, men's clothing, custom hiking/cycling electronics gear, or jewelry hidden in candles. I suggest you pay more attention to finding an interesting subcategory that will make your store unique. Don't fall into the trap of selling items in general categories.

Identify Online Products That Customers Will Buy Repeatedly

Sometimes once-off online orders are the best but if you are choosing products with small profit margin relying on many people buying your product once is not the best strategy for longevity. Think of online products that people will repeatedly buy from you overtime and build brand loyalty with them. Cosmetics, clothing and party supplies are examples of products that people will need many times during even one year. Targeting them with remarketing campaigns after their first purchase, and following up with personalized emails will create a great relationship which will lead them back to you in the future. The lifetime value of these customers can be higher than all you once off customers if you plan your retouch campaign to suit them.

Make Use of the Price Sweet Spot

There are a few general rules to remember: the lower the price, the better the conversion rate. The higher the price, the more support you'll need to provide.

Andrew from ecommerceFuel says the perfect ecommerce product price range is from $100 to $200. Richard from ABLS argues that it's $75 to $150. In my experience, however, my sweet spot price is $40 to $60 (at a 200% markup).

Within the $40 to $60 price range, the profits are high enough that you can still cover the marketing costs of up to $20 per sale. The conversion rate is usually higher within this price range than a pricier bracket because the purchase requires less consideration on the part of the buyer. You typically won't have to offer as much customer support with less expensive items.

For these reasons alone, you increase the odds of the success of your store in developing markets. With Chinese dropshipping, you can sell stuff everywhere in the world. Although you still have to keep in mind that while $30 may not be much to people living in the US, it could be a lot for someone in South America or Eastern/Central Europe.

Bonus Secret: You should definitely try selling stuff in developing/neglected markets. Lower advertising costs and competition equals a higher ROI. Don't worry about the language barriers.

Therefore, it's always worthwhile to research different markets when deciding where to sell your products.

At this time, I suggest looking over your list and crossing out any dropshipping ideas that are more than $60.

Leverage ePacket Through Your Dropshipping Products

ePacket is a great service that allows for fast shipping from China to over 30 countries across the world. To do this though you need to keep weight and size in mind as a product's weight cannot exceed 3 kgs, and package size must be at least 14 cm x 11 cm, and no more than 90 cm between the length, width and height. The value of the product being shipped, cannot be more than $400 also.

Choose a Dropshipping Product That Lasts

Keep in mind that the dropshipping products you sell online can be shipping to any part of the world unless you set some parameters. This means that delivery could be a long process, including much unloading and reloading. If you choose products that are fragile, like china ornaments, they may get broken in transit, which is something you don't have control over. This can lead to unhappy customers and many returns, which can hurt your store's credibility. Choose a product that is robust and can survive long transit times to save yourself time on returns and disgruntled customers.

Know Your Marketing Channels to Sell More Dropshipping Products

After you learn how to sell products online that have the potential to yield a good profit, you have to think about your marketing strategy. Simply having good dropshipping product ideas isn't enough. You must have a plan for how you will sell these products as this is a crucial aspect of being successful in ecommerce. If you have the right marketing plan you can sell stuff online easily.

Marketing effectively is the primary way that you will stand out from your competitors, and being familiar with the different marketing channels at your disposal is going to be invaluable to your business. To put it simply, different marketing channels are going to be more popular for different products. Once you pick the product, you have to figure out which marketing channel will be best for it.

Advertising an $800 hoverboard on Facebook might not be the best idea, but you might succeed in advertising it on Google Adwords. A hoverboard is not a spontaneous purchase, in most cases, people will Google it to learn more information about it including which stores are selling it.

I've spent many hours looking at how other people pick their marketing strategies and didn't find anything that would meet my needs. I liked Rand from Moz's tables representing the ROI, effort and cost of each marketing channel, but it seems to be outdated (published in 2009). There are also a lot of explicit guides and lists of all marketing channels, but none of them position marketing from an inventory standpoint.

So, I decided to do a product evaluation/marketing table myself. Its design is similar to the one from Moz's blog but based on personal experience along with some thoughts and insights I've combined from the internet.Sell items online

There are dozens of other marketing channels out there, but I doubt that PR stunts, co-branding opportunities, or video marketing will be the right options for anyone just starting their business. However, you might want to consider affiliate marketing in the future, so it's something to keep in mind.

Remember to examine your resources (time, money, knowledge), and then select one or two marketing channels that are feasible within your circumstances. Next, cross out all dropshipping ideas that don't suit those channels.

Keyword Tools & Google Trends

Keyword tools and Google Trends are a must if you're going to use Google Adwords as a marketing channel or if you're just generally trying to boost organic traffic to your site. These help you to see which products are currently trending. Also, you can check the demand of your dropshipping product ideas with these tools.

Keyword Tool

Take a look at your product ideas. Enter each product name and variations into the Google Keywords Analysis tool. The system will then generate data about how competitive the keywords are, which will give you some indication of how much competition you might be up against in attempting to sell those products in your store. The more competitive the keyword, the pricier it will be to use it on Google Adwords.

Select 'Keywords Ideas,' and look at how many searches each Low Competition Keyword receives. When starting out, it's good to pay special attention to these keywords because they will be more budget friendly, and you'll be up against less competition when a person searches for that product on Google.Sell stuff online

Let's say you could get all of that traffic and 2% of them would buy at your store. Would this demand be enough? The key is to find a sweet spot between enough demand and enough competition that your products will stand out from the crowd.

Google Trends

Go to trends.google.com and do the same exercise here. Enter each of your product ideas into the search and determine the trends of interest, based on search volume. Not only can you have a look at what is currently trending, you can also view data about the frequency of a given keyword search over time. Is the trend increasing or decreasing? Are there any patterns? Do you see any spikes? This information can be very useful in deciding whether it's the right time to sell a given product. Google Trends can also help you to have a clearer understanding of customer behavior as you can view search data based on things like country or region.

How To Know Which Products To Sell Online

In general, you should avoid product categories that have little or no search traffic (less than 500 monthly searches). If you are planning to grow organically, you should also dismiss all product ideas that have high competition according to the Google Keyword Analysis Tool. Essentially, you want to find the right balance between a search volume that's not too competitive and but is still enough to indicate that there is demand for that product.

Using Seasonality to Determine What to Sell Online

While it may be exciting to see that there is a spike in interest for a product in Google, exercise caution.

It could be that the product is in high demand simply because of the time of year. For instance, avoid seasonal products like Christmas decorations. By focusing on seasonal items, you're reducing your sales cycle. Most Christmas decoration sales take place in autumn and winter. These are likely some of the best dropshipping ideas for this time of year, but you'll need core products in your store that will sell all year long. Selling stuff online is not easy when the items are affected by seasonality. Have a more long-term strategy by choosing to sell a mix match of items online that are popular at different times of the year.

Exercise Caution with Copyrighted Images

Be careful when you're sourcing branded items for your store. It isn't always easy to find suppliers that sell copyrighted products. If you're sourcing copyrighted products from little-known suppliers, there is a chance that you'll be selling fake items. Items with logos and designs that are the same or even too similar to other brands can definitely lead to legal issues or at the very least tarnish the reputation of your business. Thus, you can never be too cautious when selecting items on these grounds. We suggest steering clear of anything resembling an existing brand and instead focus on building your own brand instead. This is more sustainable in the long run and will result in creating a business you can be proud of.

Competition Considerations for What Stuff to Sell Online

At this point, you've been able to refine your list based on proven strategies for doing so, and you're now left with the last remaining dropshipping ideas. The last major consideration is the competition. By crossing out the broad categories suggested above, you have already avoided competition against giant retailers like Amazon. Still, don't think you're the only one out there who has come up with the idea of selling niche products.

Evaluating your competition is an endless task, and there are many ways of going about it. One thing is for certain, though. You need to check whether the product you're about to start advertising is already widespread among other websites.

Here's a simple trick:

Google a product, and then try doing a product image search. Look at how many shops have similar items for sale. If you're dropshipping, most store owners will likely have the same images. Find your competitors. Then, check their pricing strategy, popularity/traffic (on sites like Alexa.org or SpyFu.com), and which marketing channels they are using. Cross out all product ideas that already have huge competition.

Order Samples From Suppliers

 

Once you have chosen some dropshipping products to sell on your online store don't be afraid to order them from some suppliers and go through the motions that your customers will go through. Learn about delivery times, product quality and tracking abilities so you can stand by your offering.

How to Find Products to Sell Online: Conclusion

As an ecommerce entrepreneur, you need a clear product selection process in place to in order to figure out which items actually have profit potential for your business. People often pick dropshipping product ideas on a whim, rather than through careful consideration, which wastes a lot of time and effort. Use the considerations laid out here to narrow down your list and figure out what products to sell. Take the time to properly research the best dropshipping product ideas for your ecommerce store, and test them out.

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