Have Your Own Voice Through Creating Special Reports

Have Your Own Voice Through Creating Special Reports - You're probably searching for additional revenue streams to keep your business solid and secure in this contracting economy and uncertain world.  Producing specialized content for sale is one of the fastest, most reliable methods of making extra income fast.  Writing a "white paper" or a special report, is a great way to set yourself up as an expert in your field, and share valuable information with your prospects.

You may already have most of the ingredients for an e-book or special report in your files or archives.  Find out which ingredients make customers willing to pay you for material available from other sources, and what elements you should include in your marketing copy to spark their interest in buying now.

Have Your Own Voice Through Creating Special Reports

Here are the steps to take when writing your special report:

· Have your end goal in mind before you start.

· Do you want to find a way to increase sales, while reducing your cost to acquire those sales?

· Who are you trying to impress and what is important to them?

· What distribution method will be best?

· How many people do you want to impact with this report?

· Make sure the layout of your special report looks pleasing, and is very easy to read.

· Keep in mind that it's basically salesmanship in print.

· Keep your facts accurate, very brief and to the point. The denser your information, the more valuable and more likely to keep the interest of your reader.

· Write an attention getting headline. 95% of your readers will decide if they will read your special report based totally on your headline, so make it great and make it benefit driven.

Get it on the web. When emailing others, include your white paper URL in your SIG line of your Email or include the URL when promoting your special report on Email discussion lists.

The real reason the sound of your own voice makes you cringe

Does the sound of your own voice make you want to cover your ears? You are not alone

Most of us have shuddered on hearing the sound of our own voice. In fact, not liking the sound of your own voice is so common that there's a term for it: voice confrontation.

But why is voice confrontation so frequent, while barely a thought is given to the voices of others?

A common explanation often found in popular media is that because we normally hear our own voice while talking, we receive both sound transferred to our ears externally by air conduction and sound transferred internally through our bones. This bone conduction of sound delivers rich low frequencies that are not included in air-conducted vocal sound. So when you hear your recorded voice without these frequencies, it sounds higher – and different. Basically, the reasoning is that because our recorded voice does not sound how we expect it to, we don't like it.

Advertisement

Dr Silke Paulmann, a psychologist at the University of Essex, says, "I would speculate that the fact that we sound more high-pitched than what we think we should leads us to cringe as it doesn't meet our internal expectations; our voice plays a massive role in forming our identity and I guess no one likes to realise that you're not really who you think you are."

Indeed, a realisation that we sound more like Mickey Mouse than we care to can lead to disappointment.

Yet some studies have shown that this might only be a partial explanation.

For example, a 2013 study asked participants to rate the attractiveness of different recorded voice samples. When their own voice was secretly mixed in with these samples, participants gave significantly higher ratings to their voice when they did not recognise it as their own.

Sign up for Lab Notes - the Guardian's weekly science update

 Read more

What's more, a complete explanation can be found in a series of early studies published years before the plenitude of reports offering the sound frequency and expectancy explanation.

Through their experiments, the late psychologists Phil Holzemann and Clyde Rousey concluded in 1966 that voice confrontation arises not only from a difference in expected frequency, but also a striking revelation that occurs upon the realisation of all that your voice conveys. Not only does it sound different than you expect; through what are called "extra-linguistic cues", it reveals aspects of your personality that you can only fully perceive upon hearing it from a recording. These include aspects such as your anxiety level, indecision, sadness, anger, and so on.

To quote them, "The disruption and defensive experience are a response to a sudden confrontation with expressive qualities in the voice which the subject had not intended to express and which, until that moment, [s]he was not aware [s]he had expressed."

Their following study showed that bilinguals who learned a second language after the age of 16 showed more discomfort when hearing their recorded voices in their first language – a fact not easily explained a lack of bone-conducted sound frequencies.

The complexity of vocal coordination is enormous and we simply don't have complete, conscious, "online" control. Indeed, the vocal larynx contains the highest ratio of nerve to muscle fibres in the human body. Moreover, when hearing a recording, we have none of the control of our speaking that we usually do; it's as though our voices are running wild.

Marc Pell, a neuroscientist at McGill University, specialises in the communication of emotion. He stands by the Holzemann and Rousey studies, saying: "when we hear our isolated voice which is disembodied from the rest of our behaviour, we may go through the automatic process of evaluating our own voice in the way we routinely do with other people's voices … I think we then compare our own impressions of the voice to how other people must evaluate us socially, leading many people to be upset or dissatisfied with the way they sound because the impressions formed do not fit with social traits they wish to project."

So, even though we may be surprised by the "Mickey Mouse" quality of what we actually sound like, it is the extralinguistic content of what our voices may reveal that could be more disconcerting. Yet it is unlikely that others are similarly surprised by a high-pitched aspect of your voice, and moreover others probably aren't making the same evaluations about your voice that you might. We tend not to be critical of other people's voices, so the chances are you're the only person thinking about your own.

We made a choice…

… and we want to tell you about it. We made a choice which means our journalism now reaches record numbers around the world and more than a million people have supported our reporting. We continue to face financial challenges but, unlike many news organisations, we have chosen not to put up a paywall. We want our journalism to remain accessible to all, regardless of where they live or what they can afford.

This is The Guardian's model for open, independent journalism: available for everyone, funded by our readers. We depend on contributions from our readers. Will you support our choice?

Readers' support powers our work, safeguarding our essential editorial independence. This means the responsibility of protecting independent journalism is shared, enabling us all to feel empowered to bring about real change in the world. Your support gives Guardian journalists the time, space and freedom to report with tenacity and rigour, to shed light where others won't. It emboldens us to challenge authority and question the status quo. And by keeping all of our journalism free and open to all, we can foster inclusivity, diversity, make space for debate, inspire conversation – so more people have access to accurate information with integrity at its heart.

Guardian journalism is rooted in facts with a progressive perspective on the world. We are editorially independent, meaning we set our own agenda. Our journalism is free from commercial bias and not influenced by billionaire owners, politicians or shareholders. No one steers our opinion. At a time when there are so few sources of information you can really trust, this is vital as it enables us to give a voice to those less heard, challenge the powerful and hold them to account. Your support means we can keep investigating and exploring the critical issues of our time.

Our model allows people to support us in a way that works for them. Every time a reader like you makes a contribution to The Guardian, no matter how big or small, it goes directly into funding our journalism. But we need to build on this support for the years ahead

Share this post